RSS – you have probably bumped into this abbreviation a million times before, but do you know what it stands for and how millions of website owners use RSS feed to generate traffic and attract new clients? In this article, we will make a short introduction to RSS feed plugins and explain why using them is so important and how you can benefit from it.
RSS Feed and How It Works
RSS feed allows users to keep track of the updates and publications published on the websites which they are signed up to. Before this smart and practical plugin was invented, the users had to watch for the updates manually. In other words, they had to visit a website and look for newly published content. RSS feed allows a user to create a personal RSS feed and to receive all the latest news from all the favorite websites that feature this function.
How to Use an RSS Feed on Your Website
There is an excellent choice of free and paid RSS feed plugins on the Internet. If you are an advanced WordPress user, you can easily add one of those to your website because those plugins are relatively easy to install and easy to use. Most of the WordPress templates already feature one of several RSS plugins that you can activate. However, if you’re just a beginner, you may install one of the drag-and-drop builders that will allow you to make changes to the structure of your website without code editing. After the plugin is activated, you will have to adjust your RSS feed settings – choose what content has to be sent to the feed and how it will look like in the user’s feed.
How RSS Feed Helps to Acquire More Traffic and More Customers
The most significant advantage of RSS feed is that your feed readers are always interested in your content. To subscribe, a user has to add a link to your feed to their feed reader, which means that they won’t perceive any of your content as unwanted. If you use mailings for promoting your website, users may find your letters unwanted or annoying. But when dealing with information delivered via a live feed, the user can always unsubscribe, which gives them a more positive attitude towards RSS as a medium. However, many RSS feed plugins can be adjusted for lead generation as well.
RSS feed is especially useful with certain types of projects:
Blogs – many of us spend lots of free time reading our favorite authors or following their portfolio websites featuring photo content or art. Of course, a dedicated blog reader would like to see their personal feed full of new publications from their favorite blogs. RSS feed is a must feature for any blog, and if you still haven’t added it to yours, we recommend adding it as soon as possible, and you will see how the dynamics of visits will change.
News and magazines – just like in the case with blogs, the readers are always waiting for fresh news, latest articles, and opinions, and it would be wrong not to set a proper feed for your informational website. Don’t forget to make this button visible so that no one would miss it.
eCommerce – if you are leading an ambitious eCommerce project, the RSS plugin may be beneficial to raise the sales. Specify all the information on the latest product and services update to your feed and keep your customers informed. RSS feed can also be used for promotion if applied together with mailing and popular social media.