Motion elements are not new to web design; they are widely used on various sites from the first days of the Internet to attract people’s attention and make the site look solid, funny, or creative. However, over the years, animation was quite rare and was mainly used on modern sites. There are several reasons why it has not hit the trend list earlier, and the most obvious of them is the performance of the site.
Any high-res graphics, animations, and videos are slowing down your website to a certain extent. However, today the burden of sophisticated graphics is not such a big problem due to super-fast internet connection and modern frameworks that create complex websites that can be instantly loaded. The trend towards the use of animated elements is increasing every year. That’s why we wanted to talk about the most popular cases of using animation, which really serve as icing on the cake.
Background Animation
About ten years ago, if you wanted to make your landing page more attractive, you probably used a carousel gallery in the header. It makes your page look more lively and attracts a client with bright visual content. However, the trends are getting older and the galleries have become something ordinary and not so eye-catching. Today, users expect something more than just a still image, and so background animation is becoming more and more popular. Use some super-bold fonts on the foreground and add a beautifully-animated video behind it to make your page look fantastic on both desktop and mobile!
Animated Logos
One of the main marketing goals of any brand is to make its name and logo memorable and recognizable for customers. Animation can easily help you! There are many ways how you can make your logo noticeable – it can expand in size, morph from the elements, assemble and dissolve, etc. Also, don’t be afraid to add some shape – 3D logos are also a big thing these days.
Liquid Animation
Liquid animation can be extremely eye-catching and, at the same time, calming and mind-grabbing. Almost every site has square elements and grids that create a specific psychological effect of full order, which can be a little annoying. That’s why in the past years, the imperfectness of shapes became a big thing in website design. The use of liquid animations can help you reduce the psychological tension and add some playfulness and creativity.
Moving Typography
It is one of the easiest ways to make your website stand out and make your content, CTAs and one-liners more playful and noticeable. Moving typography is also frequently designed to be triggered by a cursor. You can easily animate all the links to pages in a different way to make your website memorable and creative.
Loading Animation
If you are aware that your website can be slow from time to time for any reason, it will be strategically wrong not to make a great and funny loading animation. Official statistics says that many users will leave the site if it does not load in 2 seconds. This can be easily avoided if you think about a loading screen in advance. Create a funny and original loading animation to entertain your visitors. Loading animation is not hard to make, and it is always worth the effort.