Sometimes, people who don’t have lots of experience in eCommerce and digital marketing ask me why they cannot equip their website with all the possible plugins to make it as multi-functional as possible. This is due to the fact that they have to choose between a limited number of plugins instead. Well, there are at least two good reasons why you shouldn’t do so.
Firstly, you will need a smoothly designed website with very powerful servers to ensure that your plugin-boosted website will operate smoothly in all jurisdictions and on all possible devices. Secondly, the excessive abundance of plugins on your website may be just confusing for regular visitors.
They come to the website to order a particular high-quality service or goods but not because they are looking forward to being blown away by the technical advancement of your site. Basically, a good WordPress website is a lot like a good soup – it is cool when you put many tasty ingredients, but it can be easily spoiled if you add too many of them.
Every commercial website deserves its own formula, a golden mean of some kind. Commercial healthcare websites are also not an exception – some of the plugins are essential, and others can be omitted because they do not have any practical value for most customers. Today, we will talk about some of the essential WordPress plugins that healthcare websites require to meet the user’s expectations and needs. So… Let’s go!
Contact Form 7
If you provide your clients with consulting and other healthcare services, you will need a practical contact form to help your clients book a visit. Note that a lousy-designed form with only some of the features may be bad for your reputation and alienate potential customers. A contact form is also essential for lead generation, collection feedback, customer support, and brand promotion. Contact Form 7 is a great example of a comprehensive plugin that is easy to manage and adjust.
Medical Prescription Attachment Plugin
This is one of the industry-specific plugins essential for those healthcare companies that also sell medication and healthcare products. However, this plugin may be very helpful, even if you are only providing consulting services. Top-shelf plugins of this kind can provide your clients with detailed information about the medication, market prices, availability in stores, etc.
Also, such plugins allow healthcare establishments to provide their clients with electronic medical prescription forms required for particular types of medication. This platform will allow you to improve your management of client treatment and facilitate many internal processes and routines.
Accessibility plugins
These kinds of plugins are designed for people with special needs who enter your website. If you are managing a healthcare institution website, some of the Accessibility plugins have to be pre-installed for the convenience of all patients. With such tools, the user will be able to regulate the brightness and contrast of the website, enlarge and change fonts for a better view, and stop all the animations used on the websites. Also, an accessibility plugin normally supports a reading feature designed for people with problems seeing.