We all are well aware that social networks have long been an integral part of the modern world. Thus, it’s vital for your business to maintain an engaging online presence at all times. There are various ways to improve your page’s rank on the search engines. Social media is one of the ways to increase website traffic with social media templates. And if you’re still distrustful of the idea of social media promotion, it’s time to reconsider your views.
Here are a couple of ideas that will help you create social media dominance on the market.
1. Create a Company Profile on Social Networks
Of course, the company’s profile on various social networks influences the content of the displayed search results. Company profiles on such networks as Facebook, Instagram, Pinterest, and Twitter are among the top brand search results. In addition, Google may display the company Google+ profile on the right-hand sidebar in the top search results. Therefore, creating and maintaining a profile is an important part of the company’s publicity. It is advisable to use applications for Instagram to design a profile header and a general style.
Social media profiles give the feeling of more personal and intimate interaction with the company than communicating through the official website, so users are more likely to click on the company’s profile on the social network to see the latest brand news or products.
2. Make Your Profile Official
When searching for a company profile on such social networks as Twitter and Facebook, it is often the case that several different profiles of the same company appear in the search results. This can be confusing for users. They will not know which page to open. If possible, remove duplicate profiles. Make sure your brand’s official profile is clearly marked so that users know which one to choose from the search results. Without a doubt, the official profile does not raise doubts or suspicions, so clients will be confident in the reliability and accuracy of the profile information.
3. Prioritize
An important condition for maintaining an effective profile on social networks is the ability to analyze the content that will be displayed in the profile. Naturally, having more profiles on different social networks increases the chances that users will find you faster. However, it is important to decide what exactly you want to convey to customers.
If it is important for you to spread the news quickly, but you do not want to display any images, a Twitter profile is the most appropriate and effective. At the same time, if you need to visualize content and attract customers with images, you should consider promoting your profiles on Pinterest, Instagram, and Facebook. Keep in mind choosing the right hashtags and categorizing the images to display your profile in search results.
4. Make Your Page Unique
Consider the high level of competition and remember that in order to increase site traffic and the number of visitors to your site, you need to be different from similar companies. Present your brand in a unique way with your chosen style.
Do not forget that it is necessary to regularly update the information on the page and inform visitors about new products. Naturally, the more often users see new information about goods or services, the more often they will visit your site. If you have not had new product releases for some time, you can post helpful blog articles with tips, linking to existing company’s goods.
5. Increase the Number of Subscribers on Social Networks
The total number of people following your social media profile has a significant impact on your page’s rank when displaying search results. Of course, a company with 100 Twitter followers will not be ranked as high as a company with 100,000 Twitter and Facebook followers. At the same time, it is important to know that subscribers should be real people with active profiles so that your page’s rank will gradually increase.
6. Maintain Direct Communication with Users
Constant communication with your customers does not consist only of your news dissemination. Communication also involves direct answers to users’ questions. To communicate with users through the official website, you can use email or a special contact form, but this is not always convenient. In this case, social networks provide a huge number of opportunities.
First, users can comment on social media posts, receiving a response from your company. Comments and responses will also be visible to other users, so you don’t have to answer the same question again. Secondly, many social networks, like Facebook, provide an opportunity to write direct messages.
All in all, to maintain a strong social media presence, you need to understand that your website should convey the right message. This means that you should choose the right website template that will allow users to surf easily through sections of your website and conveniently find links to social media.
Social media can be one of the most effective ways to attract traffic to your website, but don’t forget that you need to make some crucial steps towards achieving positive results. It all depends on your dedication and perseverance.