Lead generation is essential for any brand or person who runs a website. Whether you are promoting your own work, experience or skills, doing business online or managing social projects, you will need subscribers to reach your goals and increase the number of conversions, views, sales, etc.
Almost any WordPress theme already features a pre-built plugin that offers users to sign-up. However, these plugins are normally pretty generic and will work only if the user has a solid intention to sign up. As you probably know, that’s not how people acquire a vast mailing list these days. In order to succeed in this, you will need to invest some effort and some time to pick and apply one of lead generation methods. One of the easiest ways is to add a special plugin to your WordPress website.
What are the major advantages of WordPress lead-generation plugins?
As briefly mentioned initially, the website owner mainly needs a separate email plugin just because the functionality of plugins present in the theme by default may be very limited. Default plugins often lack the flexibility to draw the clients’ attention. The only freedom you can afford is to choose the size, caption, and location of a sign-up menu, which is not effective.
However, with a powerful plugin for emails, your sign-up menu can get much more creative – you can adjust a pop-up menu, add a floating bar or a scroll box. Apart from it, you can choose the right time and conditions to increase your chances. Here are some of the undeniable advantages you get with a pro-level lead generation plugin:
- Choose between different opt-in types – experiment with sizes, animation, captions and time of a presentation.
- Use the power of smart targeting – you can customize pop-ups differently for different visitors, change the language, experiment with CTAs, apply A/B testing to perfect your pop up.
- Easy to integrate and use – custom lead generation plugins can be really smart. Still, it is not rocket science. It takes almost no time to integrate and just several minutes to master the available key features.
Finest lead-generation plugins for WordPress
- OptinMonster
Here comes one of the most effective plugins of this kind. OptinMonster has a vast community of users and is extremely easy to use even for beginners. One of the strongest points of this brand is that OptinMonster features pre-built templates that are already tested and have ready-made solutions for grabbing your clients’ attention. You can choose the pop-up by campaign type and start generating leads right away. Of course, OptinMonster also features a powerful targeting tool that will smartly automate your pop-ups, making them more effective and more personalized.
Here are some of the special features that make OptinMoster so effective:
Exit-intent Technology – a feature that allows to show pop-ups right before the customer leaves the website.
Onsite Retargeting – show personalized banners to visitors who already have been to your website. The banner content may vary depending on the content that the user viewed during the visits.
Cookie Retargeting – customize cookies and make your campaigns even more personalized.
Price: Starts from $9 a month.
- WPForms
WPForms is probably the ideal email plugin for those who know least about WordPress and plugins. Truly, it only takes two minutes for a complete rookie to get things started. WPForms features a practical drag-and-drop menu that allows you to build a pop-up without any previous knowledge about this program. And of course, WPForms is perfectly responsive – your pop-ups will work smoothly on any device.
Here some of the features that make WPForms so popular and easy-to-use:
Easy Integration – WPForms serves not only as a standalone tool but also as an in-between software that allows you to integrate your website with additional mailing services such as Mailchimp, GetResponse, Constant Contact, etc.
Reduce form abandonment – all specified information is automatically recorded and added to your list even if the user failed to finish the registration process.
Price: Starts at $39,50 a year.
- Thrive Leads
Thrive Leads is one of the most advanced lead-generation programs that allows you to customize your opt-ins, animate your pop-ups and generally features a myriad of options you can choose from. Apart from it, you can always rely on its powerful targeting engine that will help you to customize your text and design.
Some of the most powerful features that help Thrive Leads to stand out:
One-of-a-kind testing system – use A/B testing to make your pop-ups effective.
Advanced statistics – Thrive Leads collects, stores and processes all the information about separate users and general statistics for your consideration.
Price: Starts at $67