The bounce rate is one of the most important indicators to pay attention to. This indicator change may affect the ranking of a search and affect the profit directly or indirectly. To be more precise, the bounce rate is the ratio of the number of users who viewed just one page of the site and left to the total number of visitors. A high bounce rate may indicate that the website does not provide its visitors with sufficient positive experience and does not contain valuable information that would serve as a reason for them to examine it further.
How to Deal with High Bounce Rates
To understand the reasons for the lack of interest in the site, you need to analyze the search queries and login pages, study user behavior on the pages, and pay attention to the site’s functionality and design.
Here the question arises, what’s the normal bounce rate? This figure depends entirely on the type of website in question. For example, for a multi-page online store, it should be around 20-45%. If we talk about a one-page site, the bounce rate of 90% can be considered quite normal. This indicator will be higher for blogging sites since the visitor, not finding the necessary information, will simply leave the site. In any case, you must understand that the lower this figure, the better.
Here are some ways to reduce the bounce rate on your website.
Method 1
Try to optimize and structure the content of the site and thus increase the readability of information. For example, splitting content into paragraphs, adding headings, subheadings, choosing an easy-to-read font type and maximizing the font size will help improve content and traffic conversions.
Make sure that your website content is optimized for the target visitors from the very beginning. Pay attention to correcting errors in the text. Often, visitors perceive resources with misspellings or typos in article titles or content as abandoned or suspicious, which is most likely made for search engines. No wonder the bounce rate on these sites will be high.
Method 2
An important aspect is ensuring browser compatibility and the availability of a mobile version of the website. To view web resources, many web browsers have been developed until today. But you should pay attention to which browser is the most frequently used by your site visitors.
To do this, it is important to check whether your resource will look equally good in all most popular browsers. In addition, the use of mobile devices for viewing Internet content is already very common and continues to grow day by day. Therefore, it is very important to ensure high-quality display of all pages of your site, both for PCs and for smartphones or tablets.
Method 3
Your website must contain such elements as images and a search bar. The former is useful to quickly acquaint the visitor with the website’s offer from a visual point of view, while the latter will help you easily find the product of interest by name.
The built-in WordPress widget can be installed anywhere on the site. The presence of a photo is required on the pages of online stores and blog sites. Be sure to also optimize your images for better performance. It’s best to always use full-size images, which fill the entire content area and make the content on them more readable.
While it will take some time and budget to address the reasons visitors leave your site, it still needs to be done. After all, reducing the bounce rate will give you the opportunity to improve the conversion rate and increase the profit that the site brings to the business.