Today the good A/B testing tool is no longer a luxury or an auxiliary option, it is an important step that any digital business should take. It’s proven that if you know how to fully apply testing tools, your revenue can grow to 200% or more in just six months. Modern testing tools offer many useful services and options, including many automized ones.
A/B/n testing is the most basic feature that allows you to convey an independent test of two interchangeable elements to determine which of them increases the conversion. For instance, there is a design element, call to action, or a feedback form on your website, and you want to improve it because you feel like you are not reaching the full potential. With the help of testing tools, you can examine what placement, design, and text can attract customers better. You can use 2, 3, or any other number of variants that you think will work.
Smart Editor is the most modern A/B testing tool that also features web page editors. This helps to facilitate the process of testing and editing.
Autopilot is an option that helps to keep an eye on your website performance. If the number of visits and views suddenly decreases, an autopilot may start redirecting traffic to the most well-performing pages.
Multi-Armed Bandit – a complex automated system that can be smartly adjusted to react in a certain way if the conversion rates decrease. It can perform testing and increase traffic at the same time.
A/B Testing Helper – the library that features suggestions, ideas and testing patterns with the proven effectiveness.
Multivariable Testing – a tool that performs complex testing. In this case, we test many variations of several pages at the same time and try to find connections between combinations of different design elements.
Testing tools are used on a daily basis by marketing agencies, owners of online businesses and developers all over the world and help millions of businesses reach better results every day. A professional A/B testing tool is truly good for your business, but it also requires some sufficient resources. Firstly, if you want to get the most out of your testing, you need a professional tester who knows all the subtleties of this art. And secondly, you will need to invest in your success because PRO-level tools of this kind are not cheap at all. The monthly subscription for the most sophisticated A/B testers may reach $10,000 or even more. That’s why it is very important to be well-informed before you make a purchase. That’s why we came up with this list of the most popular A/B testing tools that will help you to get your mind around it.
- Google Analytics and Google Optimize
The software provided by Google Corp is not always the best on the market; however, it is always reliable, and Google developers always manage to add some unique options to make their product stand out. The good thing about this software is that it has a free version with a rich set of features that can be very useful for your business.
However, if you want to go professional, you will need to discuss buying the full version with your Google Sales Manager. Google does not publish a fixed price, so you can also expect a discount if you already use some Google products.
Basic features:
- A/B/n testing
- Multivariate testing
- Redirect testing
- Server-side testing
- Client customization
- Optimizely
This is one of the first prominent A/B testing tools on the market. Optimizely is frequently regarded as a godfather of A/B testing software, and you can say that it really represents a golden mean in the world of testing software – it has an affordable price, a great choice of features, a set of tools for mobile and SEO. The monthly subscription starts at $1,000.
Basic features:
- A/B/n testing
- Multi-page testing
- Page editor
- Targeting and client personalization
- Great set of options for mobile
- VWO
One of the leading A/B testing tools today. If you don’t plan to spend a hefty sum on A/B testing tools, VWO is a great choice for you. This tester is frequently regarded as the best offer for the best price. You can get the most basic monthly subscription for $199 a month. Also, VWO offers a number of tariff plans under $1,000 that may also interest you.
Basic features:
- A/B/n testing
- Split testing
- Page editor
- Asynchronous code
- Targeting and client personalization
- HubSpot
HubSpot is a comprehensive all-in-one marketing tool that includes a pro-level A/B testing system, CRM, tools for email marketing, lead management, and other useful stuff. So if your budget is not that big, it can be a great option for your marketing team. HubSpot has a flexible price system. In order to get access to the pro version that features A/B testing, you need to pay at least $800 a month.
Basic features:
- A/B/n testing
- Marketing Automation
- Lead generation and email marketing
- Live Chat
- Page editor