Creating a shop goes far beyond a visually appealing web page. You have to put lots of effort into developing a product that your potential customers will actually want to buy. But how to do that? There are some useful tips and tricks that will help you improve your eCommerce product sales. Whether you are already a business owner or just plan to launch a product page, this article will definitely help you boost sales!
Visibility and Consistency
First of all, you have to make your call to action (CTA) buttons clearly visible and clickable for everyone, regardless of age, sight, or other factors. Choose a button style that suits your overall design but somehow stands out from the rest. And one more important thing is that you should make them consistent on every page of the website.
So ‘Add to Cart’ or ‘Buy Now’ button can’t be red for one product and blue for another. It will make the customer feel confused, as they are already used to one color. Make your CTA button simple, as that is the best technique for catching the customer’s attention and eventually making a sale.
Importance of Security and Speed
Every eCommerce business has to take security matters seriously, as they represent the core of trustworthiness. Customers won’t even consider buying anything from you if there is a risk of their credit details being stolen. So make sure your web page has an SSL certificate that guarantees the safety of the sensitive details of your potential customers.
Another common thing that may draw your customers away is the speed of the page loading. Pages that are too slow to load risk to be closed and never got back to again. Lagging pages kill the conversion, so we recommend finding a dedicated hosting if you want to grow your eCommerce business.
Remember About Quality of Visual Content
Being in the eCommerce business, you should understand that visual content, such as photos and videos, greatly impact customers. They help to create an idea of a product, present its advantages, and build expectations in the customer’s mind. So high-quality images are more likely to convince buyers that they want to obtain it. The more pics, the better. Show your product from different angles and add a zoom option to allow potential customers to see all the details of an item.
User-Friendly Navigation
Make your website easy to navigate across. It is for sure that potential customers want to find the desired item on your online shop page within several clicks. If it is a long and tedious process, there is a high possibility of them going away without clicking that ‘Add to Cart’ button. And that is bad, very bad.
Ensure that all your products and pages are neatly arranged into categories, so the buyer finds what they are looking for quickly and purchases them quickly. We recommend you imagine yourself as a customer who needs to buy a certain item and analyze the pitfalls or other inconveniences on your way to the actual purchase.
Proper Name and Price
Even though the product’s name is not so essential for the buyer, it is better to make it catchy so that people can easily remember it. And in the case of price, it is a bit more tricky task. The bottom line is that the price should stand out from the rest of the page due to a large font or bright color and be placed right by your call to action button.
On top of that, using the left-digit effect where an item can be only 1 cent less also makes sense. In that way, the price will seem cheaper to the customer, and they are more likely to buy a pair of sneakers for $49.99 than for $50.00, for example.
If you offer discounts on some products, let your customers notice that. Just cross the previous price out and state the current price right beside. The trick is old but works like clockwork. Eventually, have you ever seen a person who does not love discounts? Neither have we.